Upload a hero product image, define motion and scene context, then use image-to-video routing to produce product demo clips while preserving the item shape, color, and key details.
Product teams already have still images, but video is what wins in ads and product pages. The hard part is adding motion without changing the product itself.
Reference-safe motion
Anchor product shape, color, logo placement, and material while adding camera motion or environmental action.
Scene and lifestyle variants
Turn the same packshot into tabletop, hand-held, unboxing, outdoor, or ecommerce lifestyle videos.
Ad-ready aspect ratios
Export vertical, square, and landscape versions from the same product prompt system.
Step 1
Upload the product image
Use a clean packshot, lifestyle photo, or generated hero frame as the visual anchor.
Step 2
Describe the demo motion
Add camera movement, hand interaction, background action, and product benefit cues in the prompt.
Step 3
Render and refine
Generate image-to-video variants, compare product fidelity, then refine the best version in Canvas.
The Imgo surfaces this use case routes into.
Use a clear reference image and product constraints in the prompt. Imgo routes the task to image-to-video models that preserve visual identity better.
Yes. The workflow supports packshot motion, lifestyle scenes, product-benefit demos, and social ad variants.
Not for first-pass ads or product demos. Start from existing product images, then use real shoots only for final hero campaigns if needed.
Use vertical for social ads, square for feeds, and landscape for landing pages or marketplaces.