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Performance Ads

AI social media ad creatives

Turn one campaign brief into image and short-video variations you can actually test.

Build ad concepts around one audience, offer and product reference. Generate image treatments and short-video hooks, then compare the variants for brand accuracy and platform crop before using them in a campaign.

Who this is for

  • Performance marketers running paid social
  • Ecommerce teams without a standing creative team
  • Agencies producing variants for several accounts

Why this is hard

A winning ad usually needs several hooks, layouts and aspect ratios. Rebuilding every variant by hand makes it hard to keep the offer, product and brand cues aligned.

How Imgo solves it

Brief-to-variant generation

Convert one product brief into angle clusters, static creatives, video scripts, and prompt-ready shot lists.

Cross-channel outputs

Prepare square, vertical, and story-style assets for Meta, TikTok, Shorts, landing pages, and retargeting.

Learning-loop friendly

Batch related variants so the team can test hooks, offers, and visuals without mixing unrelated ideas.

What you need to have ready

A product reference

One clear photo of the item you are selling, with packaging and logo readable. Everything downstream anchors to it.

The campaign brief

Audience, offer, the two or three proof points you can defend, and the objection you expect to hear.

Channel constraints

Which placements you are buying, and the aspect ratios and text limits each one enforces.

The 3-step flow

Step 1

Paste the campaign brief

Add product, audience, offer, proof points, objections, and channel constraints.

1

Step 2

Generate creative angles

Let the Canvas Agent create hooks, UGC-style concepts, product demos, comparison angles, and urgency variants.

2

Step 3

Render assets for tests

Send winning angles to the Image Generator, Video Generator, or Canvas for final ad-ready exports.

3

Recommended tools

The Imgo surfaces this use case routes into.

Prompts you can copy

Replace every bracketed variable with your own product, audience and setting before running one.

Hero ad image

Advertising photograph of [product] on a seamless [brand color] backdrop, three-quarter angle, soft key light from the upper left with a subtle rim, packaging and logo sharp and unaltered, generous negative space in the upper third for a headline, commercial product photography, 4:5

Model: nano-banana-2Aspect ratio: 4:5

Proof-point variant

Advertising image of [product] in use by [audience] in [setting], natural daylight, candid framing, the product held so [proof point] is visible, no text overlay, room on the right for a caption, 1:1

Model: nano-banana-2Aspect ratio: 1:1

Vertical video hook

Vertical 9:16 shot: hands lift [product] into frame against [setting], camera pushes in slowly for three seconds, the label turns toward the lens and holds, soft daylight, no on-screen text, no camera shake

Model: seedance-2Aspect ratio: 9:16

What the output looks like

Generated in Imgo. Your results will differ with your own reference, prompt and settings.

Campaign visual generated from a brief
Campaign visual generated from a brief
Product ad variant on a brand backdrop
Product ad variant on a brand backdrop
Vertical placement for paid social
Vertical placement for paid social

FAQ

Can I make both static and video ads?

Yes. Use image generation for still concepts and the video workflow for motion versions. Review the same campaign brief across both.

Should the AI draw my final ad copy?

Keep final offers, prices and legal copy editable in your design or ad platform. Use generated text only after checking every word.

How many variations should I test first?

Start with a small matrix, such as two hooks by three visual treatments, and change one factor at a time so results are interpretable.

Can I reuse product and brand assets?

Yes. Bring the approved product photo and brand references into each generation; inspect logo, packaging and palette before approval.

Related use cases

    AI Social Media Ad Creatives for Image and Video | Imgo